If you’re already on my FMS List then you know you don’t have to do anything more.

If you’re not on my FMS email list, well, this is going to be hard.

Because you can’t just opt-in to the FMS Eletter where I send conversations and presentations like this. 

Quite frankly, the FMS list has the highest friction opt-in process online today.

You have to either register to attend FMS in person, or reach out directly to me on LinkedIn and ask to join the list www.linkedin.com/in/johnnewtson

Why on earth would I make it so hard to opt in? Haven’t I heard about digital marketing best practices? 

There are 3 reasons for that:

Reason #1: I’m annoying. This is a fact. Ask my wife.

Reason #2: FMS grew into one of the most product businesses experiences you can have in FinPub because I’ve gatekept non-finpub people. 

There are no “wantreprenuers” at FMS. There are no non-industry marketers pitching you on things that don’t work in our industry (or will get you regulated to death).

There are only people working at the highest levels in FinPub sharing what’s working on the list and at the event.

We’ve got the best publishers on the planet. People like Porter. The top financial copywriters, A-list media buyers, the most effective traffic sources, and more coming to FMS to do actual business.

There’s no pitching from the stage.

There are no random courses sold in the e-letter.

Reason #3: I prefer working with a crazy-highly qualified, highly engaged list of people I know then with building a big list of people who are not that interested in the industry.

It’s all conversations with and for people working in the industry.

And if that’s you, hit me up and I’ll add you to my list. I’d love to know you.

If you don’t want to do that you can get a lot of conversations on the Financial Marketing Summit YouTube Channel – but going forward there will be a lot more presentations like Porters’ going to only the email list.

If you’re in the business – hit me up on LinkedIn to join the full conversation.

Or better yet, scroll down and register for FMS and let’s meet in person.