The Motely Fool is easily the most recognizable brand in financial publishing.

When people explain the industry to someone for the first time they conversation almost always includes the phrase, “you know, like the Motley Fool.”

The idea of building a strong mainstream brand is something many direct response marketers tend to look down on and I believe that’s a mistake.

More than ever brand is becoming important across financial publishing.


The industry is mainstreaming.

The Motley Fool has consistently done things different than most finpubs and that includes deciding on what divisions to add.

Rather than new publishing franchise the Fool has launched new financial divisions, like it’s Venture Fund.

In other words, they’re one of the few finpubs who have a defined and unique corporate strategy that seems to recognize the changes happening in the industry.