How the market impacts media & conversions in financial publishing

What is the connection between what capital markets are doing and what promotions & products convert at any given time? How does the market environment impact what ideas will convert in a promo? Can macro analysis combined with search interest data help publishers, marketers, and copywriters figure out what ideas will convert NEXT? What does […]

Addison Wiggin, founder of Agora Financial & why your ideas matter.

Addison founded the Agora Financial group and was Executive Publisher for 17-years. One of the things I love about Addison is he has the increasingly rare quality of actually believing in the ideas he writes about and publishes. I see Addison as one of the few intellectuals in financial publishing. One thing many marketers & […]

“I’m hosting a dinner in New York next week with Steve Cohen.”

The guru is at the heart of his or her publishing franchise. His credibility. His experience. His investment ideas -these are the nuts and bolts from which your products and promotions are built. One persistent trend in the industry is the upgrading of gurus. Years ago it was normal for newsletter gurus to have had […]