No boring ideas: Why great Promotions are more than just great sales copy
Sign up for the FinPub Pro podcast and get event notifications and updates No spam. I’ll only send you FMS-related content, conversations, and notifications. Privacy policy. I’m joined by Brian Hicks, founder of Angel Publishing, Rob Braddock, the king of “Fintertainment” whose written a ton of big winners in FinPub, and Sean MacIntyre, a senior […]
How the market impacts media & conversions in financial publishing
What is the connection between what capital markets are doing and what promotions & products convert at any given time? How does the market environment impact what ideas will convert in a promo? Can macro analysis combined with search interest data help publishers, marketers, and copywriters figure out what ideas will convert NEXT? What does […]
Mark Ford, of The Agora Companies, talks engaging investors online & the direction of the industry
Mark Ford has been in involved in dozens of multimillion-dollar businesses. He and Bill Bonner built the Agora Companies, which has dominated the financial publishing industry for over a decade, and broke over a $1 billion in top-line revenue. I met him the first time back in 2016 or 17 when my business partner, Jami […]
The FTC crackdown is good for the industry.
After our conversation Aaron remembered why he had the one slide he spaced on in our recording and sent me this follow on point. It’s important so check it out: https://youtu.be/JjH-BeOiGKA The FTC crackdown is good for the industry. Full Stop. That’s Aaron Dehoog’s view and when Aaron talks publishing I listen. He’s one of […]
$40 million raised with 2 emails
Marin pulled out his phone, “Here, look at this.” Up came a picture of a diamond the size of a baseball. “This is a $56-million diamond. It’s from a diamond exchange I’ve helped over the years. “Do you want to visit their vault? I can set up a personal tour of the exchange. They’ll let […]
Angel Suarez talks the copy process behind his $12 million day
Angel Suarez is the financial copywriter who continues to hold the single day sales record in financial publishing. $12 million in one day. He joined us at the Financial Marketing Summit in London to share his breakdown of how he writes promotional copy. Here is the full conversation.
Mike Ward, publisher of Money Map Press, how to create blockbuster promotions
Mike Ward has built one of the largest, most profitable financial publishing companies in the world today. His company may have more $20+ million promotions than any other publisher in the industry. Why? Like many top publishers Mike is one of the top financial copywriters in the industry. In this video Mike shares his views […]
