Trading Services vs Coaching Products
Join the FMS PRO Community Get exclusive content, discord server, past FMS Conference Presentations, the FinPub Training Hub, and more Check out FMS PRO… Timestamps 0:02Transitioning to High-Ticket Telesales Model 9:05Direct Response Marketing Funnel Model 15:58High-Ticket Offer Business Strategy 29:50Business Model Discussion 40:11Challenges in Financial Copywriting Industry 53:15Back-End Direct Marketing Strategies Episode Transcript John Newtson: 0:02 All right, hey everybody, today […]
Why are were there many layoffs in the industry in in 2022?
I don’t believe the sky is falling in financial publishing. The lay offs we have seen in the industry over the last six months of 2022 have different causes. The 5 causes I explain in this video are: The post covid hiring boom The stock market malaise and its impact on conversion rates (for a […]
Bret Holmes talks email marketing and how to scale a financial subscription publishing business to over $100+ million. What does Bret know about scaling up? Let’s see. He was employee #3 at MMP and was part of the team that took it to over 225m at its peak. Over the last few years, we watched […]
FTC on the War Path: What publishers & marketers need to know.
The FTC just posted a list of 1,100 business they put on notice they: “could incur significant civil penalties—up to $43,792 per violation—if they or their representatives make claims about money-making opportunities that run counter to prior FTC administrative cases.” And quite a few companies in our industry are on the list. Up to $43k […]
How recessions effect financial publishing – part one.
A conversation with publishing veteran Aaron Dehoog about impacts of the recession on the financial publishing industry. Including the opportunities it creates and what to capitalize on right now in your marketing.
War Time CEOs & marketers needed
The COVID-19 pandemic is hitting the economy like a freight train. And you and I are about to see the impacts of that here in the financial publishing and media industries. I’ve been on calls all week and see two different mentalities – “I’m going to wait and see how things shake out.” vs “I’m […]
