How do you double a trading newsletter business?

In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month.

This is an example of the premium conversations we’re having in FMS PRO – the discord community for the financial publishing, trader education, and media industry.

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Also, The Financial Marketing Summit 2025 is scheduled for January 2025. if you want to network with and learn from the top minds across financial newsletter publishing, trader education, and retail investor-focused media groups register to join us at The Financial Marketing Summit, the #1 conference for financial newsletter publishers.

Time Stampes

0:02
Business Growth Hot Seat Session
 
5:39
Overview of the details of Dan’s current newsletter business
 
20:40
Problems using social media as growth strategy of a newsletter business
 
31:42
Market Commentary and Customer Engagement
 
37:17
Defining your newsletters precise value to readers
 
39:55
The importance of the telesales model with newsletters
 
50:12
Baseline revenue targets based on email metrics
 
51:46
Why it’s important to include personal stories in your trading newsletter
 
52:53
The basics of direct selling in emails vs selling on webinars
 
1:00:41
The need for paid acquisition strategies to build a trading newsletter
 
1:12:44
What should the ROI on acquisition media spend be in week 1?
 
1:14:23
New leads should go onto free newsletter not a long marketing funnel
 
1:16:49
Your free email newsletter is the most valuable content in your business
 
1:17:49
The #1 problem with offer owners who just have a marketing funnel
 
1:19:30
The difference between “offer owner” and “publisher” & why publishing generates more money

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The Financial Marketing Summit brings together the investment newsletter & trader education industries to talk media, marketing, and business growth. It’s been the #1 conference for the financial publishing industry since 2014.

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