A conversation with Jason Raznick, founder of Benzinga.com

Jason Raznick launched https://www.benzinga.com/ with $3,000, an idea about how to deliver a valuable information product to investors, and a lot of anxiety. Fast forward through all the years of stress, hard work, second-guessing, big wins and losses. He recently sold a majority stake in Benzinga to Beringer Capital at $300 million valuation. One of […]

How the market impacts media & conversions in financial publishing

What is the connection between what capital markets are doing and what promotions & products convert at any given time? How does the market environment impact what ideas will convert in a promo? Can macro analysis combined with search interest data help publishers, marketers, and copywriters figure out what ideas will convert NEXT? What does […]