All year I’ve been telling you, “It was the best of times. It was the worst of times.
Looking at promo, acquisition, issues and the competitive rivalry that all contributed to a slew of recent layoffs and you see the “worst of times”.
In this presentation at the Financial Marketing Summit I focused on giving the broader context of where we as an industry – including where to find the “best of times.”
Context is key right now.
The historical context in terms of how the markets impact promos.
The lateral context of what is happening AROUND our industry in the worlds of fintech and capital raise and how they are intersecting with finpub.
When you look at the bigger picture on the state of the industry – you can see where the best of times are coming from.
That’s why I’m sending this out to everyone.
One of my conclusions:
“We’re going from an industry capable of supporting a single billion+ company to an industry – or industries – capable of supporting a dozen. But there’s going to be a lot of pain and chaos along the way.”
We need to start innovating, we need recognize what’s happening around us.
We need to start thinking about where a publishing and media audience FITS inside the broader transformations happening across the fintech, cap raise, and financial medial worlds.
Best,
John
