No boring ideas: Why great Promotions are more than just great sales copy - Financial Marketing Summit

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I’m joined by Brian Hicks, founder of Angel Publishing, Rob Braddock, the king of “Fintertainment” whose written a ton of big winners in FinPub, and Sean MacIntyre, a senior copywriter with a decade of experience working for the major Agora publishers and working closely with Mark Ford.

Connect with Rob Braddock in the FMS PRO discord at his site https://www.bigideapromos.com/ or on LinkedIn at https://www.linkedin.com/in/robbraddo…

You can visit Sean’s copywriting channel at https://www.youtube.com/@CopyThat and his Finance channel a thttps://www.youtube.com/@diywealth

Connect with Brian Hicks in the FMS PRO discord and visit him at https://www.angelpub.com/

Time Stamps

Clayton Makepeace’s Celebrity Coin Promotion

Discussion on the good and bad of selling into market trends

The John Boehner Cannabis Promotion

Rob Braddock’s Election Night Promotional Concept

Matt Insley’s Armored Car Promo

The $1 million portfolio concept

Joe Schriefer’s comparison of customers vs. subscribers

More Promo examples: Meganar. Jetinar, Shark Tank successes and failures

Rob Braddock’s “Fintertainment” Concept

Brian Hick’s on the Greatness of Bob Ross & why everyone in FinPub should watch at least one show.

Dave Portnoy Hacked American Culture

Promotional Formats from magalog to vsl to fintertainment

What forms of content are FinPub customers consuming?

Example of a customer relationship to marketing guru Frank Kern

Can you create uniqueness for your guru or franchise?

How Fintertainment models moves copy away from “claims” and other regulatory issues

Finding gurus you can sell.

Bill Bonner as the model for gurus

How would you elevate or create a kind of a guru brand that you know would be sellable,

Why don’t publishers invest in building the larger credibility of their gurus? of the

Will the industry transition to new media models?

Publishers will have to get comfortable with new models

The need for new channels as customer demographics change

The growth of substack investing newsletters.

People will always choose ‘their guy’ in a sea of information

Do customers who consumer long form free content turn in to buyers?

Ideas Dominate Newsletter Publishing Regardless of Format

Sign up for the FinPub Pro podcast and get event notifications and updates

No spam. I’ll only send you FMS-related content, conversations, and notifications. Privacy policy.