“I’m hosting a dinner in New York next week with Steve Cohen.”

The guru is at the heart of his or her publishing franchise. His credibility. His experience. His investment ideas -these are the nuts and bolts from which your products and promotions are built. One persistent trend in the industry is the upgrading of gurus. Years ago it was normal for newsletter gurus to have had […]

Mike Ward, publisher of Money Map Press, how to create blockbuster promotions

Mike Ward has built one of the largest, most profitable financial publishing companies in the world today. His company may have more $20+ million promotions than any other publisher in the industry. Why? Like many top publishers Mike is one of the top financial copywriters in the industry. In this video Mike shares his views […]

“NO, I DON’T WANT $78 MILLION WORTH OF CUSTOMERS”

It was one of the greatest deals I’d ever seen. The kind of deal that changes businesses… that changes lives. I was excited to present it to my client. They’d asked me to find them distribution deals for their product. They wanted two things – eyeballs on their content and revenue. And within weeks of asking […]