A massive Dark Pool of affiliates (and FMS updates)
Jami & I have been in deep negotiations with the founder of a private equity firm for the past three months. This firm owns a variety of firms – some you definitely know, many you don’t. Hidden inside his network of companies was one the biggest untapped assets I’ve ever come across. It is one […]
Merchant account emergency: How merchant providers are reacting to the pandemic risk and how to mitigate merchant risk in your business.
The COVID-19 crisis is making merchant providers very nervous. Some merchants have killed entire categories like “information products” and their former clients were stuck unable to process credit cards with them. What’s going on? How much risk is there to financial publishers? More critically, how do you protect your self and mitigate merchant risk in […]
Bear Marketing: Call with Joe Schriefer & Mike Pizzo from Agora Financial
Joe & Mike have built the largest investment newsletter group in the industry. We run through the risks and opportunities this market is providing. For example, here is the screenshot Mike sent over of the Google Trend for “how to buy stocks”:
How recessions effect financial publishing – part one.
A conversation with publishing veteran Aaron Dehoog about impacts of the recession on the financial publishing industry. Including the opportunities it creates and what to capitalize on right now in your marketing.
War Time CEOs & marketers needed
The COVID-19 pandemic is hitting the economy like a freight train. And you and I are about to see the impacts of that here in the financial publishing and media industries. I’ve been on calls all week and see two different mentalities – “I’m going to wait and see how things shake out.” vs “I’m […]
FMS postponed due to Corona Virus – here’s what you should know
Due to the changing situation with the Corona virus Jami & I have decided to postpone FMS after all. We’re working with our venue to determine the best dates to host FMS later this year. Obviously we want to see how this situation unfolds before determining the new date. We’re trying to balance our responsibility […]
A conversation with Addison Wiggin, founder of Agora Financial
Addison Wiggin founded Agora Financial, one of the largest investment newsletter publishers online today. In this conversation he and I discuss his business, the financial publishing industry, and how to build a scalable finpub company.
$40 million raised with 2 emails
Marin pulled out his phone, “Here, look at this.” Up came a picture of a diamond the size of a baseball. “This is a $56-million diamond. It’s from a diamond exchange I’ve helped over the years. “Do you want to visit their vault? I can set up a personal tour of the exchange. They’ll let […]
Angel Suarez talks the copy process behind his $12 million day
Angel Suarez is the financial copywriter who continues to hold the single day sales record in financial publishing. $12 million in one day. He joined us at the Financial Marketing Summit in London to share his breakdown of how he writes promotional copy. Here is the full conversation.
“I’m hosting a dinner in New York next week with Steve Cohen.”
The guru is at the heart of his or her publishing franchise. His credibility. His experience. His investment ideas -these are the nuts and bolts from which your products and promotions are built. One persistent trend in the industry is the upgrading of gurus. Years ago it was normal for newsletter gurus to have had […]
