Why are were there many layoffs in the industry in in 2022?
I don’t believe the sky is falling in financial publishing. The lay offs we have seen in the industry over the last six months of 2022 have different causes. The 5 causes I explain in this video are: The post covid hiring boom The stock market malaise and its impact on conversion rates (for a […]
John Newtson’s State of FinPub: FMS 2022
All year I’ve been telling you, “It was the best of times. It was the worst of times. Looking at promo, acquisition, issues and the competitive rivalry that all contributed to a slew of recent layoffs and you see the “worst of times”. In this presentation at the Financial Marketing Summit I focused on […]
The only financial newsletter you’ll find in Fortune 100 C-suites
Insights into the Motley Fool’s unique approach to financial publishing
The Motely Fool is easily the most recognizable brand in financial publishing. When people explain the industry to someone for the first time they conversation almost always includes the phrase, “you know, like the Motley Fool.” The idea of building a strong mainstream brand is something many direct response marketers tend to look down on […]
Porter Stansberry’s Journey from a startup with $36k in financing to $3 billion IPO
Porter Stansberry shares the story of how he founded Stansberry Research with a laptop and 36k of financing from Bill Bonner. To their eventual 3 billion USD IPO under the brand MarketWise. This is the first of two conversations Porter is having for all of us. Porter will also be speaking at The Financial Marketing […]
Capturing Customer Value in Fintech vs. Financial Subscription Publishing
Imagine being one of the big drivers of new customers for a fintech startup you love. You’re there pretty much at the beginning. You wear the hat. Proselytize to the customer. Send tons of customers you paid to acquire over to them. Then, when that startup sells for a $1 billion – you got exactly […]
The FTC crackdown is good for the industry.
After our conversation Aaron remembered why he had the one slide he spaced on in our recording and sent me this follow on point. It’s important so check it out: https://youtu.be/JjH-BeOiGKA The FTC crackdown is good for the industry. Full Stop. That’s Aaron Dehoog’s view and when Aaron talks publishing I listen. He’s one of […]
Tifin is on a $100 million financial media acquisition spree
[THE TRANSCRIPT IS AT THE BOTTOM.] Cathy Wood is one of the super stars of today’s financial markets. The tag line of her ARK fund is simple: “We invest solely in disruptive innovation.” And she’s a capital partner and on the board of company, Tifin, who has already bought several financial publishers this year. And […]
Beacon Street Group announces $3 billion SPAC merger to go public
Big news in the financial publishing industry this past week. Beacon Street Group, the parent company of industry giants Stansberry Research and Legacy Research (among others) announced it is going public with a $3 billion SPAC merger with Ascendant Digital Acquisition Corp. Why is a “newsletter” publisher able to do a $3 billion SPAC? For […]
Merchant account emergency: How merchant providers are reacting to the pandemic risk and how to mitigate merchant risk in your business.
The COVID-19 crisis is making merchant providers very nervous. Some merchants have killed entire categories like “information products” and their former clients were stuck unable to process credit cards with them. What’s going on? How much risk is there to financial publishers? More critically, how do you protect your self and mitigate merchant risk in […]
