War Time CEOs & marketers needed

The COVID-19 pandemic is hitting the economy like a freight train. And you and I are about to see the impacts of that here in the financial publishing and media industries. I’ve been on calls all week and see two different mentalities – “I’m going to wait and see how things shake out.” vs “I’m […]

FMS postponed due to Corona Virus – here’s what you should know

Due to the changing situation with the Corona virus Jami & I have decided to postpone FMS after all. We’re working with our venue to determine the best dates to host FMS later this year. Obviously we want to see how this situation unfolds before determining the new date. We’re trying to balance our responsibility […]

$40 million raised with 2 emails

Marin pulled out his phone, “Here, look at this.” Up came a picture of a diamond the size of a baseball. “This is a $56-million diamond. It’s from a diamond exchange I’ve helped over the years. “Do you want to visit their vault? I can set up a personal tour of the exchange. They’ll let […]

Angel Suarez talks the copy process behind his $12 million day

Angel Suarez is the financial copywriter who continues to hold the single day sales record in financial publishing. $12 million in one day. He joined us at the Financial Marketing Summit in London to share his breakdown of how he writes promotional copy. Here is the full conversation.      

“I’m hosting a dinner in New York next week with Steve Cohen.”

The guru is at the heart of his or her publishing franchise. His credibility. His experience. His investment ideas -these are the nuts and bolts from which your products and promotions are built. One persistent trend in the industry is the upgrading of gurus. Years ago it was normal for newsletter gurus to have had […]

Mike Ward, publisher of Money Map Press, how to create blockbuster promotions

Mike Ward has built one of the largest, most profitable financial publishing companies in the world today. His company may have more $20+ million promotions than any other publisher in the industry. Why? Like many top publishers Mike is one of the top financial copywriters in the industry. In this video Mike shares his views […]

“NO, I DON’T WANT $78 MILLION WORTH OF CUSTOMERS”

It was one of the greatest deals I’d ever seen. The kind of deal that changes businesses… that changes lives. I was excited to present it to my client. They’d asked me to find them distribution deals for their product. They wanted two things – eyeballs on their content and revenue. And within weeks of asking […]