Booms, Busts, and building a stable newsletter publishing company
“Growing at 50% per year scares me more than dropping 35% in revenue for one year.” Jason Freiert has experienced both, as CEO of Angel Publishing. Since 2005 Angel Pub’s has grown very consistently 15%-17% annually. Then the Covid-FinPub Boom hit and Angel Pub grew 50% year-over-year in 2020. That lead to a hiring boom, […]
An ode to classical newsletter publishing
A conversation with Dan Steinhart, publisher at https://www.riskhedge.com/ Dan is a practitioner of what I think of as classical newsletter publishing. Publishing where the foundation of the business is the relationships between the editor & the customer. Where you create products BECAUSE the guru can deliver an edge – and has a track record proving […]
Why are were there many layoffs in the industry in in 2022?
I don’t believe the sky is falling in financial publishing. The lay offs we have seen in the industry over the last six months of 2022 have different causes. The 5 causes I explain in this video are: The post covid hiring boom The stock market malaise and its impact on conversion rates (for a […]
John Newtson’s State of FinPub: FMS 2022
All year I’ve been telling you, “It was the best of times. It was the worst of times. Looking at promo, acquisition, issues and the competitive rivalry that all contributed to a slew of recent layoffs and you see the “worst of times”. In this presentation at the Financial Marketing Summit I focused on […]
A conversation with Jason Raznick, founder of Benzinga.com
Jason Raznick launched https://www.benzinga.com/ with $3,000, an idea about how to deliver a valuable information product to investors, and a lot of anxiety. Fast forward through all the years of stress, hard work, second-guessing, big wins and losses. He recently sold a majority stake in Benzinga to Beringer Capital at $300 million valuation. One of […]
How the market impacts media & conversions in financial publishing
What is the connection between what capital markets are doing and what promotions & products convert at any given time? How does the market environment impact what ideas will convert in a promo? Can macro analysis combined with search interest data help publishers, marketers, and copywriters figure out what ideas will convert NEXT? What does […]
The only financial newsletter you’ll find in Fortune 100 C-suites
The Digital Cap Raise Conference is Coming: October 2022 in NYC
I’m excited to announce that I’ve partnered with my good friend Vince Molinari at Fintech.tv to collaborate on a new conference, the Digital Cap Raise Conference. I visited Vince at the Fintech.tv studios inside the New York Stock Exchange to record this conversation about why we believe this is such a big opportunity for all […]
Insights into the Motley Fool’s unique approach to financial publishing
The Motely Fool is easily the most recognizable brand in financial publishing. When people explain the industry to someone for the first time they conversation almost always includes the phrase, “you know, like the Motley Fool.” The idea of building a strong mainstream brand is something many direct response marketers tend to look down on […]
Porter Stansberry’s Journey from a startup with $36k in financing to $3 billion IPO
Porter Stansberry shares the story of how he founded Stansberry Research with a laptop and 36k of financing from Bill Bonner. To their eventual 3 billion USD IPO under the brand MarketWise. This is the first of two conversations Porter is having for all of us. Porter will also be speaking at The Financial Marketing […]
